Case Studies
Adaptability in working style to meet your needs
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Take the Lead
Solid Tumor Brand US Tablet Launch Preparation Lead
A high-level, open-ended request from new brand leadership to lead cross-functional US launch preparation efforts for in-market formulation change
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Take Direction
Post-merger Revamp of Solid Tumor Brand Core Sales Aid
Specific task from new company leadership to update sales aid within weeks by simplifying messages and refocusing strategy and positioning
Case Study
Take the Lead
Solid Tumor Brand US Tablet Launch Preparation Lead
Situation
High-level, open-ended request from new brand leadership to lead cross-functional US launch preparation efforts for in-market formulation change
Method
Researched context, defined framework, gathered critical insights, and facilitated alignment and decision-making
Reviewed prior material / decisions and interviewed key stakeholders (e.g., new VP Marketing, Finance, Reg)
Defined key workstreams and milestones, timelines, risks, strategic questions and implications, and required insights
Assembled cross-functional team and aligned on objectives
Identified insight gaps and developed plan to address
Collaborated with functional area experts to fill insight gaps
Reviewed and synthesized insights to inform proposed solution to key strategic questions
Presented proposal and rationale to team, aligned on key decisions, and communicated outcomes to senior leadership
Assembled, aligned, and kicked off workstream sub-teams
Result
Critical manufacturing deadlines met and aggressive tablet launch timeline kept on track
Case Study
Take Direction
Post-merger Revamp of Solid Tumor Brand Core Sales Aid
Situation
Specific task from new company leadership to update sales aid within weeks by simplifying messages and refocusing strategy and positioning
Method
Developed shared vision with US Brand Lead and executed independently with cross-functional & agency partners
Confirmed leadership’s key strategic priorities with US Brand Lead
Developed project timeline
White-boarded with US Brand Lead on updated story flow and messages for sales aid
Enlisted and aligned with creative agency on situation, timeline, and proposed changes; provided feedback on agency first draft
Solicited live feedback from regional sales directors on updated sales aid
Implemented sales feedback and submitted for expedited MLR review, explaining exceptional need for quick turnaround
Aligned with agency on required changes per MLR
Result
Rapid implementation of customer-centric marketing and credibility established with new leadership
Vision
Partner with biopharmaceutical companies aspiring to expand their impact on human health and improve real people’s lives with exceptional problem-solving, strategic thinking, and experience-based quality that delivers results
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